Carolyn Hyams: March 2009 Archives

366192378_af0d750c6f_m.jpgI was reading the latest advertising, marketing and media news on the Australia's B&T web site the other day and saw an announcement that up to half of the companies within STW Communications Group's stable may introduce a nine day fortnight for staff in a cost cutting measure.

The CEO said it was a more creative way of trying to manage through tough times and could help prevent job losses across the group which includes companies like Singleton, Ogilvy and Mather, Massive and Ikon Communications. Other companies like Network Ten, ACP Magazines and News Magazines are considering similar options.

I think it's an interesting concept. Yes, you get less pay, however every fortnight you get one day off. Perhaps this may be quite appealing to some. Things like a haircut, a facial, lying on the beach, or seeing a movie during the day (very indulgent!) come to mind. Never mind the fact, that this type of initiative could prevent hundreds of staff cuts in these tough times.

Anyway, that's my opinion, but I'd be really interested in yours ...

Image courtesy of: Joe Lanman

Would you be prepared to work a nine day fortnight in order to prevent more staff cuts in your company?

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DMA webinar: Top Ten Things You Need to Know About Email Segmentation

20 April 2010

This exciting one hour virtual seminar will introduce ten different best practices and ideas for email segmentation. Email marketers in either a B-to-B or a B-to-C setting can use email segmentatio...

AIIM International Expo and Conference

20 April 2010

If you attend just one information and content management event this year, make it the AIIM Expo + Conference. Now is the time to gain: knowledge. Develop your skills and increase your knowledge...

ad:tech, the next evolution!

19 April 2010

The world's biggest digital marketing and media show is getting better this year.

What's new?

1. The Marketing Masters series: Select industry thought leaders share actionable, stra...

The InDesign Seminar Tour

6 April 2010

Bring your laptop if you want, but it may prove to be a nuisance at a seminar this fast-paced. Just watch one of our world-class speakers in action and ask questions whenever you have one, it's ver...

thinkLA: Meet the Board Mixer

5 April 2010

Come meet thinkLA's Board of Directors in an informal, engaging setting. Yahootinis and selected wines & beers from around the world will be hosted until 9pm. Appetizers will be served through...

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