Carolyn Hyams: March 2009 Archives

366192378_af0d750c6f_m.jpgI was reading the latest advertising, marketing and media news on the Australia's B&T web site the other day and saw an announcement that up to half of the companies within STW Communications Group's stable may introduce a nine day fortnight for staff in a cost cutting measure.

The CEO said it was a more creative way of trying to manage through tough times and could help prevent job losses across the group which includes companies like Singleton, Ogilvy and Mather, Massive and Ikon Communications. Other companies like Network Ten, ACP Magazines and News Magazines are considering similar options.

I think it's an interesting concept. Yes, you get less pay, however every fortnight you get one day off. Perhaps this may be quite appealing to some. Things like a haircut, a facial, lying on the beach, or seeing a movie during the day (very indulgent!) come to mind. Never mind the fact, that this type of initiative could prevent hundreds of staff cuts in these tough times.

Anyway, that's my opinion, but I'd be really interested in yours ...

Image courtesy of: Joe Lanman

Would you be prepared to work a nine day fortnight in order to prevent more staff cuts in your company?

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AIGA National: Design Ranch 2011

14 April 2011

Design Ranch is an intimate, three-day, hands-on, workshop-driven design retreat in a rustic setting on the banks of the Guadalupe River in Central Texas.

This isn't one of those conference...

Retail Advertising and Marketing Association: Creative Summit 2010: Dallas, TX

11 November 2010

Creative people often break the rules by developing new approaches to the same problems. But, breaking the rules has been tough over the past few years. Join creative leaders from all over the co...

Adaptive Path: UX Intensive (Toronto)

26 October 2010

This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: ...

Adobe MAX 2010

23 October 2010

Adobe MAX is a unique opportunity to connect with thousands of designers, developers, and business leaders as we shape the future of digital media together. Discover how to realize the full potent...

DMA Webinar: Variable-Content Marketing

20 October 2010

As marketers we are all in the middle of ground-breaking changes that are re-defining direct marketing. Digital and conventional tactics are overlapping and intermingling. Social media is now a par...

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