Berni Albrighton: December 2008 Archives

2150210456_a277e6cb72_m.jpgAs we close the door on 2008 - "the year that was" ... it's a perfect opportunity to think carefully about your goals for 2009 ...

Here are the first two tips - and over the next few days The Oracle will reveal a few more!

Be very specific about the goal you want to achieve: If you are unsure exactly what your end goal is going to be, it will be difficult for you to know what steps you need to take in order to achieve it. Get as much detail as possible, if it is something you can feel and touch then you need to know what the texture feels like. If it has colours, then you want to be able to see those colours. The clearer your goal the stronger the desire to achieve it will be.

FACT- Your brain doesn't know the difference between imagination and reality - so the more you imagine achieving your goal whilst working towards it, the closer you will get to it.

Take a reality check: What's the current situation in relation to what you want to be, have, lose, gain, start, finish, achieve, or earn? If the difference between your end goal and your reality is too huge, you may want to make some changes in order to believe that your end goal is achievable to you. Ignore what everyone else says! If it is huge, break it down into manageable chunks (I like to call these "journey steps" ) and set dates for each part of what it is you want to achieve.

Remember ... put your dreams out there and never mind what other people say when you meet with temporary defeat. For they, perhaps do not know, that every failure brings with it the seed of an equivalent success, as long as you stay focused.

HERE'S TO A SUCCESSFUL 2009!

Image courtesy of: CraftyGoat

2741129815_ab210fba3d_m.jpgEmotional Intelligence (E.I. or E.Q. as it is sometimes referred to) is an awareness of how you speak with others, how you manage your emotions, what your body language is saying and overall, how you are communicating with those around you and with yourself. In some industry sectors and in some countries this is considered as important as a person's I.Q.

When you look at the behaviours of people you work with, there are those who come in every day with a positive, energised outlook for the day ahead. They say "good morning" to everyone, they are emotionally stable throughout the day and everyone enjoys working with that person because they know where they stand with them. This person would have an awareness of their emotional intelligence.

The opposite to that is the individual who blows hot and cold. One morning they will say "hello" when they come into the office and another morning they bring a rainstorm over their head when they walk in. They cannot manage their stress levels, their temper or themselves. In turn, they manage their relationships with other people equally as badly.

Does anyone really enjoy working with this type of person? Does this person give off a really good vibe? A great energy? Are people drawn to them because they have that "certain something"?

If you're keen to learn more about Emotional Intelligence, grab a copy of Daniel Goleman's book Working with Emotional Intelligence.

Image courtesy of: Keraoc

Authors

Events

thinkLA: AdU

23 March 2010

Program Overview

The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency. The ...

APALA: Print's role in integrated marketing

23 March 2010

Who says you can’t teach an old dog new tricks? Learn how print is being
used in integrated marketing campaigns, both in traditional and in some
innovative ways.

DMA presents Anritsu Sales Lead Case Study

23 March 2010

How a sales lead campaign succeeded in opening previously closed doors for the sales dept. and won an ECHO Award along the way.

Search Engine Strategies (SES) 2010

22 March 2010

Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social medi...

SoCal AMA events: Nature Networking Night

18 March 2010

At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the ...

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