Recently by Are you there Aquent?

What is the easiest way to transition from print design into Web?

I'm willing to do the most menial production jobs, and would do those jobs excellently. I have limited experience in Web applications, but have studied and do know HTML and Dreamweaver; Information Design is also a strong point.

My work in print and exhibitions is kinda stellar, but I want to transition to electronic media.

Nancy

Hi Nancy,

Thanks so much for your great question!

I think this is a common one among Print Designers that want to transition into Web. I love the fact that you are willing to take a step back, and maybe start with Web production, because I believe that is where you will get sharper and faster in terms of image optimization/Photoshop for the Web, HTML, CSS, and essentially building a Website.

When you are ready, Aquent does offer a Web Production Assessment, which tests your skills in Photoshop for the Web and your ability to build a site using HTML and/or Dreamweaver.

Another great resource is online learning tools, such as Lynda.com or a class taught at any local college (UCLA has an excellent Extension program). Most have very flexible class times, with classes being offered at night. And, if you are an Aquent Talent, we do offer a two-week subscription free to Lynda.com.

Finally, start doing some pro-bono work to build your Web portfolio!

Whether it's helping a friend build a site or working with a non-profit to redesign an existing site, having great samples and links lead to more work in Web!

And, of course, you will need to create your own online portfolio site as well; a link to send to clients is crucial.

As you get more and more experience in Web design and production, then you can learn other sought-after skills like Flash Animation and After Effects for videos for the Web!

I hope this helps, Nancy!

Hi Aquent,

I had a quick question: if I were interested in starting the area of Web design, what programs would you recommend me starting with?

I've worked in print mostly, so I have a handle on Illustrator, InDesign & Photoshop.  I've also played around with Flash, as well as Director back in the day, but whenever I see a job posting for Web design, etc., there tend to be so many applications. I just don't know where to start. Please advise.
 
Tangled in the Web


Hi Tangled,

Dreamweaver is the best application to learn for Print Designers who want to get into Web.

While Flash is good, if you are looking to get into more traditional type of Web design or just wanted to know how to translate print to Web, taking a class on Dreamweaver will show you the basics (i.e., how to optimize images using Photoshop and slice them and pull them all together.)

Let me know if you have any other questions and best of luck!

Cheerful Greetings, Mr. and Mrs. Aquent.

I have a great book and resume showing a lot of straightforward print/web collateral in industries that don't excite me. While it communicates my experienced chops, it does not demonstrate my sense of humor or full capabilities. I want change! I want to be known as the go-to writer for clever, funny content serving industries that speak to my interests.

So, how do you suggest making that transition quickly and efficiently? I know creating spec pieces will help. What other ideas froth through your experienced minds?

-Talented in Blandland.

Hi Talented,

Happy to hear from you in Blandland (sorry to hear about the weather)!

You pose a great question. A lot of very talented people we represent come to us wanting to change their career in terms of industry or vocation.

From what we have seen with a lot of our creative talent, especially when it's industry related, pro bono work is always highly recommended. We find it's a great to:

a) move your energy and get on projects rather than staying stagnant
b) bulk up a portfolio
c) get experience in that industry to see if you even like it
d) network with other folks who are actually IN the industry you want to switch to
e) let your best work shine

And since you are a Copywriter, I would also recommend doing some online community management, blogs, or user-generated content sites (like yelp.com) where you can showcase your humor and add some samples to your book of work.

Be sure that your resume reflects these all these URLs near the top. It doesn't matter that the work was pro bono, it's always a great showcase.

Good luck!