Often when I speak to people in the
marketing and design field about digital I get a range of reactions. Some people are confident working in
this space and are excited by the evolving technologies; some, though, feel
anxious. If you have ever had a
'deer in the headlights' moment while trying to wrap your head around web
terminology, let me assure you that you're not alone.
So why should creatives up-skill in
this area? The industry is constantly evolving and in order to stay employable
you need to have current skills and, ideally, a competitive advantage. By taking an active
interest you will be part of the action instead of being a mere back seat
passenger.
So, you agree it's time to up-skill
but you're wondering where to begin?
Start by familarising yourself with the terminology by using sites like
webopedia. James Bull has a
fantastic Perth-based site, which outlines the process of creating websites and
includes a range of industry information www.jamesbull.com.au You may not understand the complexities
straight away but in time you will gain clarity. Knowing the jargon will help you actively participant in
conversations with those in the know.
A basic understanding is all you'll need.
Make social networking part of your
weekly or daily quest to learn the nuances of the digital world. Become active on social networking
sites like Twitter and LinkedIn.
They are a great resource for gathering industry news, networking and
finding local web events. Have
fun, play and share creative ideas! Cyber buddies are a great part of your
network but don't forget to make contacts offline. The AWIA (Australian Web Industry Association) hold monthly
catch-ups which are a great opportunity to learn and network. For more information on their free
events visit www.webindustry.asn.au
If you are a print designer wanting
to make a complete transition to digital you will need to get the right
training and build your portfolio. TAFE, the universities and the pre-press
skills centre are excellent for gaining the hands-on skills you will need. If you are not getting the
opportunity to work on digital in your current role then build your portfolio
by designing sites for your friends and family. There is a huge demand for dynamic, cleverly-crafted sites
so make it your mission to be a part of this solution.
I strongly encourage you to embrace
digital by continuing to learn. Get
started now by visiting sites with the latest digital news. Here are some suggestions to get you
started.
www.alistapart.com
www.sitepoint.com
www.mashable.com
www.bannerblog.com.au
It is a fascinating space that is
evolving so continue to learn to keep your skills current. Just think what you will gain - insight
into one of the fastest growing industries! This post is a summary of an
article that appeared in the December issue of Campaign Brief Magazine WA.
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