Recently in About Category

About the Blogger (One of Them, Anyway...)

bloggerpersona.jpg
Aquent is a company about people.  And I don't mean simply finding the perfect Talent for the perfect job at the perfect company.

Though that is a definite perk.

Behind all the posts about upcoming design events or marketing trends or bizarre music videos involving brightly colored blocks of wood are people.  Aquenteers, as we sometimes like to call ourselves.  Each of us hails from a different part of the world with various backgrounds and experiences that we bring both to this blog and to Aquent itself.

With that in mind, I thought it might be a fun idea to share a little bit about myself.  Who knows -- perhaps some of the other Aquent bloggers might feel the same.  Or this could blow up in my face, and I'll be forced to hang my head in shame for the rest of my days.  You never know until you try, though.

The picture above is me -- an avatar created by a good friend.  She knows of my love of amusement parks, having grown up within 15 minutes of probably the best-known in Southern California.  I do wear glasses.  I do have dirty blond hair.  And, surprisingly enough, I do own a very similar shirt.  With the cuffs rolled back.

A very large stack pile mountain of books resides in my apartment because I enjoy a good book now and then.  Sometimes world literature, sometimes the heavy stuff like José Saramago and Thomas Mann, but for the most part, I lean toward horror -- lighthearted tales of ghosts and ghoulies and zombies run amok.  I even write the occasional horror-like short fiction pieces.

As for my work background, I never thought of a staffing agency as a career.  Back in 1993, I'd moved back home after graduating from Humboldt State University without any clear direction.  I registered with a staffing agency because I needed to do something while I tweaked my résumé and drove to interview after interview.  My first job with the agency was at their headquarters -- filing, sorting mail, answering phones for two weeks.  Which turned into two months, then 5 years and ended in their Franchise Payroll Department.  Felling a bit restless, a friend forwarded a classified ad for another agency known as MacTemps.  I interviewed, liked the people and what we discussed.  Since that day, I've gone from inputting payroll and ordering office supplies to an Office Manager/QA Tester/Skill Assessment Specialist.

Almost 12 years later, I'm still here, working at a company that I love, with the most incredible people.  Sometimes they allow me to write odd posts about leaving voicemails and the importance of first impressions.

Now, let's see if we can't get some of the other Aquent bloggers to write a little about themselves....

About Us

I'm working on a new "About Us" page for Aquent.com. As part of that process, we asked a lot of the staff what they tell people when asked why they work at Aquent. My favorite response was the simplest, "Because it's awesome."

Still, as much as I would like this page to state, "The only thing you really need to know about Aquent is this: It's awesome," I feel a distinct pressure to be somewhat more specific and elaborate. To that end, we also asked people to provide us three words they use to describe this place. The sorts of words they came up with, and I had asked them to do so "off the cuff," were: Unique, Passionate, and Caring; Fun, Exciting, and Global; Creative, Inventive, and Friendly; Wicked Smart, Holistic, and Entrepreneurial [technically, that was four words, but you get the picture]; etc.

I dig all of that, and think that these words do indeed capture what Aquent's about, but I was concerned that they were too "internal." To get an external perspective, I started looking through my notes from various interviews I had conducted with Aquent Talent. Of course, these were people for whom we'd found work, so I understand that they would be positively disposed towards us, but I thought their thoughts would help lend a deeper sense of what we're about. So here's what I found.

You've Got the Power

I got a PhD in German Studies which means, among other things, that I had to make a living as a corporate trainer, writer, and more recently, marketer. It also means that I spent a lot of time studying fascism, communism, and the dynamics of power.

In the course of my studies I came to view both individualism and collectivism with ambivalence and skepticism for much the same reasons: Individualism tends to deny the collective backdrop from which it provisionally emerges and upon which it depends for meaning and survival; collectivism tends to overwhelm and erase the individuals it is supposedly there to nurture and protect and from whom it draws its sustenance.

In the new world of total social mediation, as Theodor Adorno might say, this dynamic plays itself out in a novel way: Online, while a username gives the appearance of individuality, the "user" speaking may actually be a collective, and vice versa.

In this way, the power imbalances that reign in society at large, are simultaneously recreated and obscured. When you confront someone, you don't know if you are confronting a person, an institution, or an entire complex of social relations. At the same time, when an individual responds to this confrontation, he may forget that he is not necessarily speaking as himself, but, instead, as an extension of a larger corporate entity or a particular group of people united by a common interest.

When evaluating online conversations, or participating in them, we err when we reduce them to their literal content. We have to continually weigh and reweigh this content in terms of real, off-line power differentials. For example, based on this differential, a participant may be right in a logical or rational sense, but wrong in a political, social or ethical sense.

Ya get me?

Here's What I Want You to Do

strangeimage.jpgIt's high time I took the time, dear blog reader, to explain what I'd like you to do now that I've gotten your attention (at least for the next minute or so). Here goes.

Since you're reading this, you're already doing something I'd like you to do. Thanks!

Next, I'd like you to find this informative, entertaining, and/or interesting. If that's happening, then I'm hoping you'll respond in some way (comment, email, phone call) or that you'll think about my words after you've clicked away to other destinations on the InterWeb and, perhaps, share this blog with someone else.

Of course, this isn't a personal blog; this is a corporate blog. As such, it should be "driving business," which is where the path starts to fork. From a marketing/business development perspective, "what I want you to do" depends on your relationship to Aquent qua Aquent. Here are three possibilities:

1. You already have a relationship with Aquent.

Maybe you're working on assignment through us. Maybe you have in the past. Maybe you're a client. Maybe you're an Aquent employee.

Whatever the particular way you relate to Aquent, and these relationships can and do change with time -- talent become clients, clients become talent, staff become clients or talent, talent become staff, etc. -- I want you to continue that relationship in the way that makes the most sense for you. I also want you to tell other people about Aquent because we did something for you and did it in a way that left a lasting, positive, impression. OK?

Whassup, Aquent?

rsz_LOC.jpgspacer2.jpg

I said I was going to use this confounded blog to talk more about what Aquent is up to, and, tarnation, I'm going to do it!

First of all, back in December, our DC office landed a $5.2 million contract to provide the Library of Congress with web services for their New Visitors Experience Project. The contract runs through June 2010. Nice!

Secondly, our Detroit office was selected by the readers of Corp! Magazine as a "Best of Michigan Business" in the "Staffing Firms" category. We've got a great team of hard-working, experienced, and friendly folks working in Detroit and it's nice to see them recognized by their community.

Finally, although it might not be news to some of you, even I sometimes forget the extent of Aquent's reach around this vast green globe. I mean, we've got 5 offices in Australia, 5 more in Japan, 3 in China, and 2 in India, not to mention offices strewn about Europe from Warsaw to Barcelona and from Manchester to Prague. We've got 120 staffers in London alone (which may make London a bigger Aquent-town than Boston, where we've got our headquarters - got to check on that)! Who knew?

In other words, people who work for Aquent work on cool projects in cool places for a cool company.

Wait, wait, wait. That sounded like marketing puffery, so let me rephrase it: Some people who work for Aquent work on some cool projects in some cool places for some cool companies. And you could be one of them!

(Ugh. I try to dial down the puffery and I turn my moment of honesty into a crass promotion. I'm so ashamed.)

About this Blog

This blog, brought to you by Aquent, focuses on the career challenges and choices facing people in marketing professions. By marketing professions I'm referring to marketing, advertising, and design (of the print, web, and product variety). While you will find here discussions of trends, innovations, and big ideas in the relatively vast world of marketing, the common theme will be: What does this mean to marketing organizations, the people running them, and the people who aspire to work in or for them? To that extent, you will also find information regarding career development, job-hunting, recruiting, and all things associated with doing the work of marketing.

Email Me

Email Address: Email Me
Website: http://www.aquent.com
Location: United States

tdonnelly.jpg

Biography

In 2003 Tim Donnelly plotted to overthrow the small sporting goods industry town of Sidney, Nebraska (home of Cabela's) with nothing more than a Hostess Twinkie, a pack of matches, and a good deal of gumption.

After being released from the state penitentiary prison hospital (and collecting his Hostess treat, still good after 5 years) he began the long journey to Los Angeles, with every intention of finding a psychotic billionaire in the desert along the way.

Two years later and 40 pounds lighter, he arrived at the home of one Elizabeth Knight, where he fell promptly fell asleep on the couch until the rent came due.

Aquent found Tim in a Copywriters Rescue group in Los Angeles, just hours away from euthanasia.

Authors

Events

DMA 2010: The Conference That Covers All That is Digital

9 October 2010

Digital this and interactive that…

Search engines and social networks…

New channels and next-generation strategies…

With so many options competing for y...

B2B Marketing Summit 2010: From the Top of the Funnel to Your Bottom Line

4 October 2010

Join the nation's top B2B marketers at Marketing Sherpa's 7th annual B2B Marketing Summit, for two days of immersive, hands-on instruction covering the latest marketing strategies and techniques.

eMetrics Marketing Optimization Summit

3 October 2010

Meet the sharpest people in the industry

Learn clear marketing optimization methods

Deliver the best customer experience

Beat the pants off your competitors

Web Analytics Association: eMetrics Marketing Optimization Summit

3 October 2010

Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to increase the return on their marketing investments. T...

5D: The Future of Immersive Design

1 October 2010

Digital technologies are blurring the boundaries between the passive and interactive experience of visual art, entertainment, environmental design and the built environment. For all those engaged i...

Categories RSS Feed