I admit it, I have no idea what Tots, Tykes, Tweens, or Teens are into. Why? Because that's not my core audience for anything I write for Aquent.
In fact, if I was into whatever that audience is, I think it'd be rather suspicious, don't you think? Plus, as the father of a elementary school daughter, I can't imagine listening to the Jonas Brothers for one moment more than I already have to.
All this would, of course, change in a heartbeat if my audience actually changed to Tykes, Tots, Tweens, and/or Teens. Which, let's face it, happens to Marketers and Creatives with alarming regularity when they, say, switch from being on the Crest Whitestrips line and start working on the Crest for Kids one.
Reason enough, wouldn't you say, for us to be hosting another AMA/Aquent Webcast later this June on this very topic: Insight You Need to Successfully Market to Tweens and Teens.
The Senior Vice President of C&R Research, Brenda Hurley, is going to try to help you understand the ever-elusive Tween and Teen market. Highlights of the talk will include:
- What they do with their free time
- What's important in their lives today
- Their relationship with technology and its role in their lives
- Their engagement with social issues
- Where they get their money and the power of their spending
- How today's economy is impacting them
- How they find out about new products
Did I mention it's free?
Just pop over to the site and register for the June 23rd Webcast.
And when we're done listening, we'll all know what to buy our nieces and nephews for their birthdays.
That's like a two-fer!
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