Once upon a time in a faraway land known as Perth in Western Australia, a senior marketing professional entered an online chat forum and became cyber friends with a young marketer on the other side of the world, in a rather large village called New York.
You see, the two new friends had a lot in common - the Perth based marketing professional previously lived and worked in New York with an international advertising agency, and the young New York marketer previously lived in Perth as an international exchange student. Both were passionate about social media, especially the New Yorker who worked at a dedicated social media agency as a social media strategist.
The New Yorker also had other ties to Perth - heartstrings - as this was where her beau resided.
When the New Yorker told her new Perth friend that she was journeying across the sea to explore new work opportunities, her Perth friend said, "If it's employment you seek, then do not dally, proceed with haste to Aquent and meet with Karen, the Marketing Matchmaker."
A meeting was held between the New Yorker and the Marketing Matchmaker after which a proclamation was sent out, via LinkedIn and Twitter (after all this was a Social Media Strategist) to all interested parties, heralding the arrival of the social media maiden.
The proclamation was received with glee by a number of forward thinking artisans from the local marketing community. However the king of a digital advertising agency was quite perturbed as he was away whilst the maiden was in town. "Fear not," said the Marketing Matchmaker, "through the magic of Skype and other technology, an introduction can yet be made".
And so it happened that the king of the digital advertising agency and the social media maiden conversed and both were in agreement that a match could be made. The king arranged for members of his court to progress with the necessary paperwork to bring the social media maiden back to Perth. It is said that she will arrive late winter or early spring (August or September) and it is forecast that everyone will live happily ever after.
Image courtesy of: benrybobenry
Awesome! :)
Hi Karen,
What a fun blog post. I'd like to use it in my WITWA "From the Trenches" presentation about social media in business, with your permission, of course. It's a terrific example of the positive power of social networking.
You're more than welcome to use this story Sarah :)
I shall have to repay thee, Marketing Matchmaker, with lunch upon my return. :)
Looking forward to seeing you soon.
A great way to describe how social marketing can work and how powerful it can be. And some people think Twitter etc is a load of nonsense. A very entertaining read.
Hey! I admire your writing and the way you explain things. Some of the comments on here too are insightful. I appreciate you. keep it up!