Marketing outsourcing ... a positive force for change?

394359321_1801c7263a_m.jpgI recently came across an interesting debate online around whether or not outsourcing can be a positive force for innovation.

The conversation went something like this:

"Offshoring takes jobs from country A and places them, as low wage jobs, in country B, causing unemployment in country A, which further hurts the economy in country A ..."

To which the response was:

"That answer lumps all types of outsourcing into the same bucket. More accurately, some types of low wage, low skill jobs are sent off shore leaving those people from Country A to find new work. However, the bulk of Outsourcing actually supplements unavailable skills in Country A, increasing shareholder value and promoting global trade. (note: these are good things when done right.)"

Your own answer will probably be shaped by where you sit and if and how outsourcing or offshoring has affected you ... if ever. Given we are seeing an increasing number of marketing and creative organisations reaching out to potential vendors to explore this very topic, I also would like to table this question:

Is outsourcing a positive or negative thing for your industry?

Image courtesy of: pete-pick

Is outsourcing a positive or negative thing for your industry?

View results

Leave a comment

Authors

Events

AIGA LA: Emerge Exhibition 2010

25 March 2010

Enjoy an exhibition of emerging new talent at the Pacific Design Center. Student design works representing design programs from all over Los Angeles will be showcased.

Aquent/AMA Webcast: Demystifying Social Media Measurement

25 March 2010

Speaker – John Lovett, Senior Partner at Web Analytics Demystified.

The social media frenzy is escalating as millions of consumers flock to sites like Facebook, Twitter, YouTube and F...

thinkLA: AdU

23 March 2010

Program Overview

The perfect course for junior-level employees, professors and college students, AdU gives a broad introduction to the various departments within an advertising agency. The ...

APALA: Print's role in integrated marketing

23 March 2010

Who says you can’t teach an old dog new tricks? Learn how print is being
used in integrated marketing campaigns, both in traditional and in some
innovative ways.

DMA presents Anritsu Sales Lead Case Study

23 March 2010

How a sales lead campaign succeeded in opening previously closed doors for the sales dept. and won an ECHO Award along the way.

Categories RSS Feed