Sometimes you see uses of technology that you've never considered - from vendors you would never expect. That happened today with a totally unconventional use of Silverlight for use with document management and repurposing content - print content.
I thought that Adobe had document management and cross-platform sharing wrapped-up with Acrobat and PDF. After all, PDF is an ISO standard, and Acrobat is on its 9th version. I've written a number of books on Acrobat and managed the largest PDF user's conference for some time - so I'm partial to it... but a short while ago I saw something that is potentially game-changing for publications looking to monetize legacy content. And with magazines and newspapers under pressure - who doesn't want to monetize their digital assets? So I nearly fell out of my chair today when I saw covertocover.com showing past issues of Rolling Stone that include full text search and easy navigation between issues and pages - and it was all leveraging Silverlight. This is a great, unconventional use of the Deep Zoom technology that Silverlight supports - and it solves an immediate business need that publishers are facing - how to monetize legacy content.
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