Back when it was the latest thing, I wrote about Modernista!'s new "website", which is really more like a widget that connects you to Modernista!'s pages on Facebook, Flckr, Wikipedia, etc. I thought then and still think now that this approach is WEB design in the truest sense. They didn't design a something that people view on the web; they designed a way to do something with the web. The essence of the web is connectivity, and the folks at Modernista used this connectivity itself as their site.
The infinite, even fractal, connectivity of the web is uncontrollable, as they themselves highlight at Modernista.com, "The menu on the left is our homepage. Everything behind it is beyond our control." Their site is transparency itself, which means that they don't try and spin the news, for example, even when it's not really that great.
The fact that layoffs are the most prominent news that you'll find on the Modernista! site today (February 18, 2009) led the AdFreak to remark, "Downturn not kind to Modernista!'s anti-site," and AdRants to snarkily quip, "Modernista Promotes Own Layoffs."
I think they miss they point. The web forces transparency on organizations and individuals. The real question is whether you are going to ignore that you are already exposed, or seize the day and expose yourself (you know what I mean).
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