"Happy Valentine's Day" from Aquent

This post was written by Aquent's Alex "Dr. Love" Weaver. This is a picture of him.

With Valentine's Day hard upon us, I couldn't help but sit back and reflect on all the great matches that Aquent has made since its inception back in 1986. I'm not one to boast, but it seems that a broad swath of companies are just now trying to bust the marketing moves we made popular over the years.

Now I don't want to pat Aquent's collective back here, but if I did, I would probably talk about how Match.com and their "Love. Guaranteed." slogan is a total rip-off of the "Work. Guaranteed." ad campaign we were on about back in '89.

Then I would point a finger at Axe's "Dark Temptation" commercial and remind our loyal readers of the "Temp Temptation" fragrance we released back in 1996 to commemorate our 150,000th placement (though instead of Mr. Chocolate, our poster boy looked like this).

Finally, I would really, really have to thank Joaquin Phoenix's latest personal branding exploit for shedding light on what we've known all along: when you're the bomb at what you do, you don't need to do it any differently.

I would, but I won't.