On January 27, Aquent and the American Marketing Association will host a webcast entitled, "Digital Marketing Staffing Trends." The featured presenter will be Eric Waldinger, who recently joined Aquent as our Online Marketing Practice Leader.
Eric cut his digital marketing teeth at CareerBuilder where he served as vice president of Interactive Marketing and Affiliate Partnerships. His message in this webcast is simple: Companies can save a lot of money by bringing their search engine marketing (SEM) efforts in-house.
Many realize that by outsourcing SEM to agencies they are incurring unnecessary costs, but they don't know exactly how to create an in-house team. What should the team look like? What tools will they need? Moreover, how should you measure their success?
These are exactly the questions that Eric will answer in this webcast, so, if you're asking them, you should tune in. Again, you can register here.
If you happen to miss this webcast, it will be along with past ones here.
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