Reality Marketing

Third "vlog" installment. This one was inspired first by Josh Bernoff's discovery that people don't trust company blogs and secondly by a comment made by Christopher Penn on Twitter: "I'd actually listen to a cold call from a sales person that said, 'We're not thought leaders or anything, but we CAN get shit done for you.'"

So, my take on keeping this blog real, what "reality marketing" might sound like at Aquent, and why marketers should never use the word "best."

Thoughts?

2 Comments

Seems pretty real, Matthew, a rare thing for a corporate blog. Will blog about this later.

It only matters if customers shout from the rooftops that your the world's greatest. It always shocks me how much we throw around all that marketing puffery. Does anyone appreciate another person beating their chest about how great they are even in a personal interaction?

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