Third "vlog" installment. This one was inspired first by Josh Bernoff's discovery that people don't trust company blogs and secondly by a comment made by Christopher Penn on Twitter: "I'd actually listen to a cold call from a sales person that said, 'We're not thought leaders or anything, but we CAN get shit done for you.'"
So, my take on keeping this blog real, what "reality marketing" might sound like at Aquent, and why marketers should never use the word "best."
Thoughts?
At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the ...
During this fast-paced, information-packed session, you’ll discover specific recommendations and strategies you can use like...
The iPhone, Blackberry, Google Android, Kindle, and now the iPad. Mobile is growing smarter, smaller, and increasingly ubiquitous. There are over 270 million mobile phone subscribers in the the U.S...
Experian CheetahMail is the leading Email Service Provider to the retail and direct marketing industry. At this informative session, you will get an inside look at the email marketing strategies, t...
SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable li...
Seems pretty real, Matthew, a rare thing for a corporate blog. Will blog about this later.
It only matters if customers shout from the rooftops that your the world's greatest. It always shocks me how much we throw around all that marketing puffery. Does anyone appreciate another person beating their chest about how great they are even in a personal interaction?