Third "vlog" installment. This one was inspired first by Josh Bernoff's discovery that people don't trust company blogs and secondly by a comment made by Christopher Penn on Twitter: "I'd actually listen to a cold call from a sales person that said, 'We're not thought leaders or anything, but we CAN get shit done for you.'"
So, my take on keeping this blog real, what "reality marketing" might sound like at Aquent, and why marketers should never use the word "best."
Thoughts?
The 2010 ERA D2C Convention is produced by the Electronic Retailing Association (ERA), the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer m...
Learn the hottest trends in mobile marketing and development for a wide variety of platforms and devices - we'll see you there!
Aquent Discount Code = $50 off (aquent2010)
Three down, 2 to go!
Events are linked below:
"Power of Play" Come learn how play is changing the future of digital marketing and how marketers can resonate with consumers through play by incorporating the fundamental tenets of ...ThinkLA: Gaming Breakfast
16 September 2010
n this informative webinar, Pontiflex, the industry’s leading email and social acquisition platform, and Leapfrog Interactive, an award winning digital agency, team up to share exclusive insi...
Seems pretty real, Matthew, a rare thing for a corporate blog. Will blog about this later.
It only matters if customers shout from the rooftops that your the world's greatest. It always shocks me how much we throw around all that marketing puffery. Does anyone appreciate another person beating their chest about how great they are even in a personal interaction?