Third "vlog" installment. This one was inspired first by Josh Bernoff's discovery that people don't trust company blogs and secondly by a comment made by Christopher Penn on Twitter: "I'd actually listen to a cold call from a sales person that said, 'We're not thought leaders or anything, but we CAN get shit done for you.'"
So, my take on keeping this blog real, what "reality marketing" might sound like at Aquent, and why marketers should never use the word "best."
Thoughts?
DMA09 is the largest gathering of marketers in the world. Whatever your focus or objective, you are sure to network with colleagues of like mind.
With more than 500 exhibiting companies, th...
“Make/Think,” the 2009 AIGA Design Conference, will explore the dual roles of designers as makers of beautiful things and strategic problem solvers. Join us in Memphis to celebrate desi...
Following the heels of the incredibly popular first annual Schmooze Cruise in 2008, we are aiming for an even larger event this year. For those that were not able to make the sell-out cruise last ...
Meetup @ Mandrake
The Mandrake is a very well received casual bar/lounge in Culver City. After the successful turn out at Busby's East, we wanted to give members who were closer to t...
Seems pretty real, Matthew, a rare thing for a corporate blog. Will blog about this later.
It only matters if customers shout from the rooftops that your the world's greatest. It always shocks me how much we throw around all that marketing puffery. Does anyone appreciate another person beating their chest about how great they are even in a personal interaction?