Enough scribbling about social media and the marketing associated therewith. Here are 5 (count 'em, FIVE!) videos that introduce you to various aspects of social media, how to get into the game, and what you can get out of it.
1. Birds + Bees | 4 Truths about Social Media Networking
Laura Bergells tells a charming and insightful tale of beekeeping and falconry that will help you think about how you approach and use social media.
2. Social Marketing: What you NEED to know for today's market
This is Paul Chaney, the Social Media Handyman and Conversational Media Marketing advocate, talking about why social media matter.
3. Social Media in Plain English
Another brilliant overview by the brilliant geniuses at Common Craft. Oddly enough, it also involves bees. And Twitter has that bird thing going on. Hmm.
4. How to Be a Social Media Change Agent
Forrester's Josh Bernoff, co-author with Charlene Li of the influential Groundswell, talks with Harvard Business Digital about becoming a "social media revolutionary."
And because I've always been a fan of Chuck, the Poetic Prophet, I include here the totally ill, "Social Media Rap."
Image Courtesy of Dave Q.
OMG. You know I didn't even know that video had made it to YouTube. I did it for Terri Murphy to use at a presentation she did at the National Assoc. of Realtors conference last week. Cool deal.
Where do I start to learn social media ? And how do I start ? I am very new in Web 2.0.
Pete-
Check out those videos, if you haven't already, and they will give you some good ideas on getting started.
Cutting to the chase, though, if you ask any Social Media guru from Chris Brogan to Mitch Joel to any number of folks at Marketing Profs, they'll all tell you the same thing: Get in there and play around.
In his video, Paul Chaney mentions LinkedIn, Facebook, and Twitter as the best places to start, since so many are using these platforms already. LinkedIn and Facebook are pretty straightforward. It can take a while to get used to Twitter and there I would just recommend following a bunch of people and following the conversation(s) for a while before jumping in.
Good luck!
Thanks for your suggestions.
What is the advantage and disadvantage of social media?
I guess the main advantage of what is getting called "social media" nowadays (Facebook, MySpace, Twitter, Flckr, even YouTube) is that, unlike the traditional broadcast or print media, these new platforms allow for real-time interaction between viewers and producers, effectively blurring the line between them. For example, you can respond to or comment on a video on YouTube with a video of your own.
This interaction can, at its best, generate communities. Speaking with people as part of a community is very different from addressing them as members of an audience. There is more give and take and the whole thing demands (and creates) a lot more trust.
The disadvantage, if you want to call it that, is that you can't control what others are saying. This appeals to me, but it might scare others and especially organizations intent on strictly managing their image in the world. Anyone can publish anything about your company if they want. You really can't stop them. The good thing is, though, that this forces people and organizations to actively and openly engage with their critics and, of course, their fans.
Thanks again!
I have too many questions to ask.
How's the social media affected our teeanges ? Is there any big difference between web 2.0 and 3.0 ?
Ask away, though, if you want to have a more extended conversation, you're welcome to contact me at mgrant(AT)aquent(DOT)com.
As far as teenagers are concerned, the latest research (http://www.nytimes.com/2008/11/20/us/20internet.html?partner=permalink&exprod=permalink) says that time spent socializing online is not bad for them. At the same time, there is a bit of the Wild West about the web and you have to remember that, when you're kids go online, it's kind of like sending them into a big city, with all the pluses and minuses of that.
Concerning the difference between Web 2.0 and 3.0, I'm not sure that I could adequately define that. Two years ago, folks were talking about it like this: http://blogs.zdnet.com/BTL/?p=3934. One year ago, definitions looks like this: http://www.practicalecommerce.com/articles/464-Basic-Definitions-Web-1-0-Web-2-0-Web-3-0. More recently, the distinction gets this treatment: http://whydoeseverythingsuck.com/2008/09/web-20-making-friends-web-30-making.html.
Hope that helps. If it doesn't, let's set up a time to talk.
Thank you so much for the mention! I feel honored!
Thank you so much. Yes, it does help alot.
You are most welcome.