The Promise and Peril of 3-D Interfaces

3Dworld.jpgBack in the days when Second Life was being hyped as the future of the web, Clay Shirky quipped that "3D is a crappy way to search." I totally agree, in part because I've often had the experience of looking for something in my house, which came with the three standard spatial dimensions, and wishing I could search these dimensions the same way I search the web: textually.

The shortcomings of 3D search were brought home to me when I stumbled across the Seed Gives Life site. The site itself consists of a semi-explorable faux 3D Flash landscape which looks cool, but is kind of frustrating because, although you can poke around a bit in their pretty pastel forest, there isn't much to actually find there.

Then I found their blog and came across this post, msnbc's Ess feed viewer is pretty awesome." Turns out that msnbc is using an interesting technology, Spectra. which allows you to create a 3D newsfeed. Interestingly enough, since the feed can get kind of crowded, making in difficult to pick out the individual items of interest, they provide you with a tool that allows you to filter the feed view using, tah dah, text-based search.

Promise: 3D can provide a rich and imaginative interface.

Peril: It can be just as cluttered, obscure, and user-unfriendly as reality's own 3D interface.

Solution: Infuse the wonderfully awkward and beautifully frustrating tri-dimensional world (or its digital surrogate) with the awesome power of the hyper-dimensional world (sometimes called "the web").

Image Courtesy of advencap.

1 Comment

that good opinion and very reasonable ..

Leave a comment

Authors

Events

DMA Webinar: Variable-Content Marketing

20 October 2010

As marketers we are all in the middle of ground-breaking changes that are re-defining direct marketing. Digital and conventional tactics are overlapping and intermingling. Social media is now a par...

Gain: AIGA Design and Business Conference

14 October 2010

Design has the power to change the direction of businesses, provide fuel for economies and even change lives. Provocative thinkers from a wide range of disciplines will inspire and reinvigorate at ...

DMA 2010: Conference and Exhibition

9 October 2010

DMA2010 is the Global ROI Marketing Event

DMA2010 covers all marketing channels—from traditional to digital—capitalizing on the principles of data and direct marketing as the un...

DMA 2010: The Conference That Covers All That is Digital

9 October 2010

Digital this and interactive that…

Search engines and social networks…

New channels and next-generation strategies…

With so many options competing for y...

B2B Marketing Summit 2010: From the Top of the Funnel to Your Bottom Line

4 October 2010

Join the nation's top B2B marketers at Marketing Sherpa's 7th annual B2B Marketing Summit, for two days of immersive, hands-on instruction covering the latest marketing strategies and techniques.

Categories RSS Feed