The slides from Aquent's recent webcast featuring Lance Loveday and Sandra Niehaus were "featured" on slideshare.net last week and have already been viewed over 8000 times. Indeed, we had over 2000 people sign up for the webcast in the first place.
Why is this topic so hot?
Could it be that, fourteen or so years into a business world increasingly dominated by the web, people are still trying to figure out how to make the web work for them?
Are marketers getting more pressure to demonstrate the value of web properties and tactics due to the economic situation?
Is it just that the web has required a lot of "I" without providing a lot of "RO"?
Why did YOU check it out?
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