Leave it to TreeHugger.com to not only cover dumb (and smart) packaging, but to have a commenting readership smart enough to know what ethidium bromide is.
Here's the product:
And here's the packaging:
There's so many people involved in the costs of packaging, and so many who could benefit from reducing it (you'd have more money for sales, marketing, overhead, and bonuses, for instance).
Remember that high school/college task for science/physics classes, to make something to cushion a raw egg as it fell off of a 5-story building?
Seems to me there's a lesson in packaging, and smart packaging, which might not be hitting the Creative roundtable at most companies.
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