Well, the fun's over it seems.
One of our favorite Marketing campaign pundits, Liz Goodgold, is putting her Tah-Duh! Awards newsletter to rest.
Awarding Marketing gaffes such as Sears' recent email campaign that addressed each one of its customers the same way ("Dear Donna Robinson") to Wendy's restaurants, trying to up the good coffee ante, announcing that they've started serving Folgers ("Yum, hon. These Folgers crystals are dynamite.")
And, being the ever transparent Marketing Maven that she is, gave a three-point reasoning in her last newsletter why she won't be continuing (#1: All brands must evolve - myself included. As more of my business comes from corporate consulting, speaking and training, many an executive is none too thrilled to be DUH'd by me, and less apt to turn around and hire me!)You can access the last of her Awards newsletters by clicking here and Liz, if you're listening, we'll miss you.
And for all those Bad Marketers of the World, rejoice!
Photo by by peasap
Leave a comment