Ever since I spoke to Erik Hauser last year I've been looking for an opportunity to speak with him again. He's optimistic, he's infectiously enthusiastic, and he has a lot to say on a lot of different topics almost any hour of the day or night (as anyone who follows the Experiential Marketing Forum knows).
Long story short, I asked him if I could interview him for this here podcast, and he amicably agreed. Rather than asking him to define "experiential marketing" for the umpteenth time, I thought instead it would be more illuminating to talk about emotionally connecting with brands, using experiential marketing techniques when searching for a job, and, of course, Gene Simmons. So that's what we did.
I invite you to listen in on our conversation. You can do so by clicking on the Flash device below. You are also welcome to download an mp3 of this interview by "right-clicking" ("control-clicking," Mac-wise) on this link. Finally, this and other Talent Blog Podcasts are always available on iTunes. Heck, you can even subscribe to our podcast there!
A few highlights of the interview can be found at the following time coordinates:
00:59 - Gene Simmons: The Genius
05:19 - You need a 3rd Party to serve as "Keeper of the Brand"
10:04 - You want to raise demand? Decrease the supply! (From Hydrox to Polaroid)
12:01 - The "outside perspective"
14:45 - The EMF: How moderating discussions increases their value
16:08 - Keys to nurturing a vital online community
20:05 - "Experiential" is a methodology, not a tactic
More noteworthy time coordinates:
21:27 - The Kings of Commodification get it: "Save Money, Live Better"
22:55 - "Every brand should be considered a friend"
24:00 - "We're emotional creatures" (Guess what? Our decisions aren't always rational)
27:58 - The conversational economy
30:33 - Camus and existential marketing: "We must undergo experience"
33:19 - One of the biggest misses in the history of Super Bowl advertising
37:13 - Experiential marketing in the job search
38:56 - "I look at every interview as an experiential marketing campaign"
41:07 - "What are you going to do, in every aspect of your life, to make yourself stand out?"
43:00 - Finding the Universal Truth that everyone can relate to
44:10 - "Do you understand how hard it is to do our job?" - Marketing, that is...
46:43 - Career opportunities today: The Flight to Quality
Image Courtesy of Dan Zen.
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