We call them baby steps, but are they really?
In January our Marketing deparment sent out a direct mail piece, as they are wont to do, a fairly funny board game based on the current complexity of Marketing efforts, called "Complextra".
The thing that impressed me, though, was the appearance of the Forest Stewardship Council (or FSC) logo on the piece itself. FSC is a non-profit "devoted to encouraging the responsible management of the world's forests with a commitment to environmentally sound business practices." It has blessings from Greenpeace, National Wildlife Federation, Sierra Club and World Wildlife Fund.
Mary Anne, in our Marketing department, chose Mohawk's Chorus Art, 100# Silk Test which is 50% recycled and 15% post consumer waste for the run.
Just by this ONE choice in the production of the piece, according to Mohawk's environmental calculator:
- 37.56 trees were preserved for the future
- 108.47 lbs water-borne waste was not created
- 15,957 gal wastewater flow was saved
- 1,766 lbs solid waste was not generated
- 3,476 lbs net greenhouse gases prevented
- 26,608,400 BTUs energy was not consumed
(Values are calculated using the EPA's eGrid)
They may be baby steps, but I think those numbers a danged compelling.
And these were environmental savings reaped by the choice of just one or two key people.
See Mohawk's site (under envrionment) to see what the savings will be for any project by putting in pounds of paper used, recycled content, coated or not, and whether the product was made with windpower.
Congrats, Mary Anne!
Next step? Biodegradable squeezy balls!
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