So Much for the Dancing Man

Sep 12, 2007 @ 9:09 AM · Tim Donnelly

From AP (via CNN):

"The Federal Trade Commission said Tuesday it warned more than 200 companies about "potentially deceptive" mortgage advertisements that give borrowers a false impression of the cost of home loans."

I wonder if, by "potentially deceptive", they mean ads that lead customers into thinking getting a mortgage will make you pump your fists in the air and dance or dance like mad in front of your computer?

Full article here.

Complete set of LowerMyBills ads here.

Thanks to adverlicio.us for the bevy of wonderful banner ads.

Categories:

2 Comments

adverlicious | September 15, 2007 2:43 PM | Reply

Talk about a misleading (and costly to deliver) "brand promise" from a mortgage sourcing firm --

Low.com "Strutting call girl" 300x250

Ha! ;-)

Tim | September 17, 2007 10:47 AM | Reply

What's the messaging here? "Every Mortgage Has A Happy Ending?"

Leave a comment

Authors

Events

Search Engine Strategies (SES) 2010

22 March 2010

Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social medi...

SoCal AMA events: Nature Networking Night

18 March 2010

At the rustic Bigfoot Lodge, we will gather 'round the warm campfire to swap compelling marketing stories and business tales. We will enjoy their distinctive wilderness-themed drinks including the ...

Marketing During a Recession: 17 Strategies for Organizations, Business Owners and Entrepreneurs

18 March 2010

During this fast-paced, information-packed session, you’ll discover specific recommendations and strategies you can use like...

  • What prospects are responding to best: Messages that b...

    • Aquent Webcast: Going Mobile: A Practical Guide

    17 March 2010

    The iPhone, Blackberry, Google Android, Kindle, and now the iPad. Mobile is growing smarter, smaller, and increasingly ubiquitous. There are over 270 million mobile phone subscribers in the the U.S...

    DMA: Best Practices and Current Trends in Email Marketing

    16 March 2010

    Experian CheetahMail is the leading Email Service Provider to the retail and direct marketing industry. At this informative session, you will get an inside look at the email marketing strategies, t...

    More Events

    Categories RSS Feed