So Much for the Dancing Man

Sep 12, 2007 @ 9:09 AM · Tim Donnelly

From AP (via CNN):

"The Federal Trade Commission said Tuesday it warned more than 200 companies about "potentially deceptive" mortgage advertisements that give borrowers a false impression of the cost of home loans."

I wonder if, by "potentially deceptive", they mean ads that lead customers into thinking getting a mortgage will make you pump your fists in the air and dance or dance like mad in front of your computer?

Full article here.

Complete set of LowerMyBills ads here.

Thanks to adverlicio.us for the bevy of wonderful banner ads.

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2 Comments

adverlicious | September 15, 2007 2:43 PM | Reply

Talk about a misleading (and costly to deliver) "brand promise" from a mortgage sourcing firm --

Low.com "Strutting call girl" 300x250

Ha! ;-)

Tim | September 17, 2007 10:47 AM | Reply

What's the messaging here? "Every Mortgage Has A Happy Ending?"

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