In this episode, I speak with Jim Hauptman, Creative Director and Managing Editor at LL Bean. Jim addresses the complexities of "multi-channel" marketing, an approach that seeks to leverage the specific advantages of diverse channels, as opposed to "multiple channel" marketing, which tends to push the same message or content through many channels. He also reveals how winter camping off-sites can lead to great marketing insights.
Listen to Episode 2 here:
You can download this podcast by "right clicking" ("control clicking" on the Mac) this link, Episode 2 MP3, or check out The Talent Blog Podcast feed.
Image courtesy of davelanders..
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