About this Blog

This blog, brought to you by Aquent, focuses on the career challenges and choices facing people in marketing professions. By marketing professions I'm referring to marketing, advertising, and design (of the print, web, and product variety). While you will find here discussions of trends, innovations, and big ideas in the relatively vast world of marketing, the common theme will be: What does this mean to marketing organizations, the people running them, and the people who aspire to work in or for them? To that extent, you will also find information regarding career development, job-hunting, recruiting, and all things associated with doing the work of marketing.

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Events

The WAA Seattle Web Analytics Symposium

13 September 2010

The WAA Seattle Web Analytics Symposium will bring together web analytics and business professionals from throughout the Northwest for a day of learning, professional development and networking.

AIA/LA Design Awards 2010

10 September 2010

Annual exhibit of all the submissions for Awards competition. Opening event on September 10 will include a Round Table discussion and reception.

Communications Arts: Typography Competition

9 September 2010

Promote your talent—enter our inaugural juried competition celebrating the best use of typography as the primary visual element in design and advertising, plus original typeface design, calli...

DMA: Customer Relationship Management & Database Marketing Certification

1 September 2010

This exciting seminar will bring you up-to-speed on how to effectively integrate your marketing and sales efforts with information technology, analytics, finance, and merchandise functions in your ...

AMA Webinar: Behavioral Segmentation: Using Web Analytics for Better Results

1 September 2010

Spend a worthwhile hour with behavioral segmentation gurus Andrew Robinson and Matt Hayes to learn:

  • How to use behavioral data to segment your way to better results.
  • H...

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