On the heels of two very successful Aquent sponsored Webcasts (I believe each had over 1,000 listeners), we're doing another FREE one on August 21st, hosted by Pat LaPointe:
“Is Your Marketing an Expense…or an Investment - 10 Strategies for Winning Over Your CFO and other Marketing Skeptics�
The AMA promises this Webcast will be of interest to: "Not just marketing professionals! (1) marketing professionals interested in demonstrating the impact of their efforts (2) finance professionals with an interest in marketing measurement."
The skinny:
Author and consultant Pat LaPointe will
discuss 10 strategies that many successful marketers are already using
to collaborate with � and win over � their organizational skeptics.
Elaborating on his article recently published in the AMA’s journal,
LaPointe will share how to engage your peers in finance and elsewhere
in defining, executing, and interpreting your organization’s
measurement processes, tools, and metrics. Done right, you’ll win over
your CFO (or at least soften their skepticism) and increase your
likelihood of personal and professional success.
Pat is the Managing Partner at MarketingNPV where he directs the development of client solutions for marketing
leaders in the areas of measurement processes, skills, and tools. His book Marketing by the Dashboard Light
is a best-selling and frequently-cited introduction to marketing
dashboards and their role in marketing measurement.
My office has its share of skeptics, but not in the area of Marketing.
But I'll be listening in anyway.
Tuesday, August 21st
10:00 am Pacific Daylight Time
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