This story in The New York Post cites that lawmakers are introducing 15 bills in 13 states that would "create some sort of 'do not mail' registry". That's according to their chat with the Direct Marketing Association.
I'm not sure if they're overstating the case, DM News says it's four 'do not mail' bills in three states, according to their interview with Jerry Cerasale of the DMA, but still this may be worth watching, even though the bills seem to be moving slowly and the one in Colorado was recently killed.
Though it may seem like an odd marriage, the U.S. Postal Service is one of the do not mail registry's biggest opponents, arguing that their profits would be "devastated without the revenue from ad-related mail", according to the Post.
Smart move, as the number of direct mail pieces sent last year (including catalogs) was up 15% from 5 years ago, and estimated $59.6 billion dollars.
Then again, what if savvy marketers used that money to pay off part of the national debt? Maybe opting for a branded piece of the White House or something?
Just a thought.
oh my gawsh - did you "invoke" the Aquent cow yet again? How much longer are you gonna milk that? ZOING!
Well, Mark, when you have a direct mail piece as strong as this one, you really don't want to send it out to pasture.
(Mark is our Creative Director, btw.)
Mooving on.
:)