(From guest Aquent blogger Becky)
Well it’s real. Yep, doctors and sports nutritionists are now telling us that Pickle Juice is actually good for us. And someone has already begun to capitalize on it:
What’s even more amazing than this product being genuinely market-viable (it’s currently being retailed in 7-Eleven and Albertson’s), is the Website! It’s actually GOOD! Which amazes me. How come Web-based companies like Linked-In can continue to have poor UI design and this Pickle Juice company has a good one?
But, if you ask me, I’ll invest. I think UI is a great predictor of whether a company is going to make it or not, because it’s a reflection of whether or not they care about their customer’s perception of them. For more on this read this Forbes article on bad UI design.
And if you don’t have time, just skip to the last paragraph for a laugh.
isn't pickle juice just vinegar with dill and cucumber sludge in it?
Well, yes. But Pickle Juice, Em! Think about it!
well, they clearly had the good sense to hire a decent web designer and i guess that can make all the difference. although it takes too long to load. they need to clean that up! and find a better product to peddle. and yes, i said peddle. i love that word. and peddler is even better. i wish more people listed their professional occupation as peddler. but i digress.
My favorite kind of peddler is the huckster:
"A huckster is a seller of small articles, usually of cheap or shoddy quality, or one engaged in haggling or making petty bargains, that is, a certain type of peddler or hawker."