Oh, mysterious Dark Web practice of Web Analytics, how do we interpret thee?
By prostrating ourselves before thine temple and presenting gifts complex codes in JavaScript?
Or by attending the free AMA Webinar Web Analytics Demystified: Ten Simple Strategies for Using Web Analytics to Improve Your Online Marketing Efforts on March 6th?
I'll take the latter, but only because my lower back has been acting up.
Plus it'd be nice since Aquent is sponsoring it and all.
Web analytics luminary, Eric T. Peterson will be hosting this shindig. He says it will be appropriate for "Anyone spending money on the Internet. Anyone spending money on website design, website analysis, anyone spending money on AdWords."
I'm currently spending a great of money on the Internet, but I think that might be a different topic.
Eric Peterson, by the way, "worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0, and other publications as an expert on web analytics."
Just so you don't think we didn't just grab the hot dog vendor from down the street to host this thing.
Matt Grant, over on the Aquent Talent Blog, recently had an interview with Eric if you're interested in a primer before signing up.
The full details on the Webinar:
March 6, 2007
10:00 AM PST/ 12:00 PM CST/ 1:00 EST
More details on the talk and registration are here
I'll see YOU in the back row. (Or really, from the back row, I just feel more comfortable back there.)
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