This Halloween, Aquent and the AMA will be sponsoring a FREE Webinar with Tom Davenport, professor at Boston’s Babson College, and a global authority on marketing analytics.
(Kind of sounds like a movie trailer, doesn't it?)
If you're at all interested in what marketing analytics is (and isn't), you should clear your calendar for 10AM (PST) on Halloween, sit down with a couple Snickers bars, and listen in.
Tom Davenport will be speaking about his findings after profiling 25+ early adopter organizations that now "successfully compete on the basis of their analytic prowess/" Looking at companies like Capital One, Procter & Gamble, Amazon, and the New England Patriots, he details "the often painful tactical mistakes and missteps made along the way by these analytic leaders."
They say that "The Webinar will be of interest to all business-to-consumer and business-to-business marketers, especially those challenged with making analytics work on a practical basis within their organizations.�
Sound like you?
Just go to this link and sign up.
Did I mention it's FREE?
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