When job-seeker frenzy strikes, the cover email seems to suffer from either complete lack of attention ("I am a good fit for this job.") to copy-and-paste syndrome where candidates seemingly recycle the same jargon-laden blurb.  A cover email is your opportunity to make a fantastic first impression if you actually put some effort into it.

1. Follow the three W's - who you are, what you do, and why you are a good candidate.  I want to know your name, what you do, and why you think you are a good fit.  That's it.

2. Brevity, please. In this economy, every recruiter has a full in-box and a busy phone.  Ideally, I want no more than an opening line, a paragraph, and a closing sentence or two.  That said, I don't want a one sentence cover letter either - "Because I'm right person for this role" isn't going to cut it.

3. Nothing personal... ever.  It's a hard time for job seekers right now and you aren't going to gain any favor by talking about your financial woes.  If anything, it will make most recruiters uncomfortable and less likely to respond.  And, unless you know me or are a referral from an existing candidate, please leave your spouses or relationships out of it.

4. Use humor very carefully.  I love a good giggle, but my tolerance for humor in cover letters is minimal.  Dry humor is good, obvious jokes are not.  Don't write in prose, don't pretend your child or the dog wrote your cover email, and don't quote lines from movies.

5. Nothing makes me want to hit the delete key faster than attitude or bravado.  Sure, you have 10 years of industry experience and have performed more than a few miracles, but let your resume and your accomplishments speak for themselves. No one wants to deal with a candidate who may be perceived as "difficult".

6. Proper spelling, grammar, punctuation and please make sure you are addressing the right company and the right role.  I can't tell you how often I get cover emails addressing the wrong person, company or referencing a position I don't have open.  It makes you look sloppy, disorganized, and like you are applying for everything.  Not exactly qualities most recruiters are looking for in a candidate. 

7. Customization is key.  This one seems like a no-brainer, but always call out the qualifications you possess which make you a fit for the position.  The number of applicants who do this is shockingly low.

8. Please, no cliches. If I had a nickel for every time I read "strong attention to detail, good cross-team collaboration, excellent communication skills, fast learner..."  Even if those attributes are something you are proud of, find a different way of discussing them.  Stand out!  Make an impression! This is your chance to differentiate yourself from the pack.

A good sample email cover for someone with experience:

I have over 10 years of project management experience including six years with the (group) at (company).  I am interested in this role as it seems a substantial portion of the position involves vendor management and negotiation and this is where I excel.  I have simultaneously managed five vendors and have successfully lead the vendor selection and negotiation process on 12 different projects. Additionally, I have substantial experience with budget planning and have managed creative teams of up to 15 people.  I'd love to be considered for this role and look forward to speaking with you!

A good sample cover for a candidate with less experience:

My skill set includes complete proficiency in Photoshop, Illustrator, Flash, Dreamweaver and (X)HTML with a focus on web design.  As my portfolio demonstrates, I have completed several freelance projects for a variety of small clients and am excited to expand my experience into the corporate realm.  This would be an exceptional opportunity for me to continue to grow as a designer and, in return, I will bring a lot of enthusiasm, energy, and creativity to the team.  Thank you for your consideration!

So, even when you feel like no one is looking at your resume let alone your cover email, know that there is at least one recruiter out there who is paying attention.