My iPhone wasn't in its charger this morning. Like many people getting ready to head out the door for work, I grabbed my keys, wallet, and had a moment of panic that my phone was missing. After checking the usual spots around the house, I asked my wife, then my second-grade son who told me it was in his bedroom. After a quick scolding ("Don't take Dad's phone") I located it and turned it on to check the battery level and get my email fix. As soon as I turned it on, I found that my son had located some Godzilla clips on YouTube - and later in the day when using Safari - the web browser on the iPhone - I learned that he had Googled "Godzilla" which is what led him to YouTube.
While Kudos are probably in order for Apple creating the iPhone so that a seven year old can navigate it with no training, and to YouTube for making it so easy to use, we can all learn something from this Godzilla moment. We should all want our Web sites to have such clear ways to request information, learn more, or take the next step. Can the seven year old locate what he needs on your site?
From an even bigger perspective, there's a message here for those involved with marketing and promoting businesses and products - we can actually learn something from the seven year old kid sitting in his bunk bed with Dad's iPhone. The first place he went on his quest for content is Google. "How did you find a Godzilla movie?" I asked, in real disbelief. "I Googled it, Dad" came the much too matter-of-fact answer from the seven year old. He might not be much of a consumer yet, but his behavior is indicitive of how current and future consumers are looking for what they want. Can the seven year old even find your site
While you might not be selling Godzilla movies, you need to make sure that what you're selling is as easy to find at that Godzilla movie.
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